Lizette Wallace
Highly-motivated marketing professional with a background in content development, social media, graphic design, and content creation. Specialities include brand communication, copy, photography, filming, editing, and strategy.
Education
University at Albany, State University of New York
B.A. in Communication, Minor in Business
Proficient in: Microsoft Office, Google Suite, Zoom, Canva, Instagram, TikTok, Twitter, Photography, Filming
Familiar with: Adobe Creative Suite, LinkedIn, Sprout Social, Monday, Mailchimp
Skills
Experience
Mohawk Auto Group, Schenectady, NY January 2023-May 2023
Marketing and Social Media Intern
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Designed graphics to create awareness for community events and fostered social media engagement for 3 businesses with a growing audience of 33K
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Filmed, photographed, and edited content for internal communications, advertising, and public relations purposes
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Analyzed KPIs on Sprout Social to track growth of the audience
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Assisted in the development of branding and marketing strategies across social
Druthers Brewing Company, Albany, NY August 2021-Present
Server
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Demonstrated strong multi-tasking and time management skills, efficiently addressing customer needs and maintaining a high level of productivity in a fast-paced environment
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Communicated between cross-functional teams within the restaurant to uphold efficient workflow
Stateless Fashion Design & Consulting, NYC/Remote April 2022-October 2022
Social Media Content Creator
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Created a content schedule for multiple Instagram accounts
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Analyzed client demographic to ensure posts and stories are created at the optimal engagement time
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Collaborated with CEO and Director of Brand Development to understand brand standards and to make sure the brand standards are upheld on social media
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Ensured brand consistency through seamless posts and captions on Instagram
Townsquare Media Albany, NY April 2022-August 2022
Part-time Promotions Assistant
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Encouraged the public and radio listeners to participate in fun games and contests at events as the face of the radio
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Collaborated with radio hosts to develop fun and engaging promotional campaigns
Mohawk Auto Group, Schenectady, NY
Marketing and Social Media Intern
-
Designed graphics to create awareness for community events and fostered social media engagement for 3 businesses with a growing audience of 33K
-
Filmed, photographed, and edited content for internal communications, advertising, and public relations purposes
-
Analyzed KPIs on Sprout Social to track growth and
-
Assisted in the development of branding and marketing strategies across social platforms
Druthers Brewing Company, Albany, NY
Server
-
Demonstrated strong multi-tasking and time management skills, efficiently addressing customer needs and maintaining a high level of productivity in a fast-paced environment
-
Communicated between cross-functional teams within the restaurant to uphold efficient workflow
Stateless Fashion Design & Consulting, NYC/Remote
Social Media Content Creator
-
Created a content schedule for multiple Instagram accounts
-
Analyzed client demographic to ensure posts and stories are created at the optimal engagement time
-
Collaborated with CEO and Director of Brand Development to understand brand standards and to make sure the brand standards are upheld on social media
-
Ensured brand consistency through seamless posts and captions on Instagram
Townsquare Media Albany, NY
Part-time Promotions Assistant
-
Encouraged the public and radio listeners to participate in fun games and contests at events as the face of the radio
-
Collaborated with radio hosts to develop fun and engaging promotional campaigns